During October, those deals will have an added dimension as they will aid the fight against breast cancer in Louisiana.
For every significant stat, $100 will be donated. For every big play, $250, McKernan has promised a minimum donation of $5,000 for Saturday’s game against Ole Miss, though that number could increase.
Among others, McKernan’s athletes include Kayshon Boutte and Harold Perkins. McKernan also has deals with athletes at Louisiana and Louisiana Tech as part of the “Playing for Pink” campaign.
The discussion surrounding NIL at times has been messy, but it’s great to see these deals helping out a good cause.